BRAND shrink

Brand is the embodiment of what you represent to your audience.

SYMPTOMS

WHY DO YOU NEED AN 1HR ON THE COUCH?
Every company reaches a point when they should start themselves some questions about the brand. Unfortunately many companies reach this point in their brand evolution and ask the wrong questions. Your brand is a living breathing entity which when ignored presents several opportunities for negative equity to be amassed within your company that is not only off brand but also a reality that could have been avoided.

Schedule an appointment to find out which questions you should be asking.

DIAGNOSIS

EVERY PROBLEM HAS A SOLUTION, WHATS YOURS?
We will spend 1 hr talking about your company and where you envision your brand to be in its lifecycle. We will briefly review your current brand expression and how you've chosen to extend your brand. Finally, we will discuss the DauThology approach, its benefits and then you will decide how much you want to invest in your brand going forward.

Profile

Dorian Usherwood
Brand & Marketing Professional
Marketing and Advertising | Greater Atlanta Area, US

Summary

Seasoned Creative Director and Brand Innovator with over 15 years of experience as a creative and technology professional I bring a unique balance of business development and hands on creative acumen. Throughout my career I have successfully bridged the gap between stringent business objectives and innovative on-brand creative marketing programs.

Experience

  • Jan 2012 - Present
    Board Member / OM Sportslink
    Sport is a universal language, played and watched by millions around the world. There is an increasing multitude of opportunities to share the love of Christ through sport but the workers are few. So bring your skills and knowledge for sport and let’s fill the demand while sharing God’s love. Join us now and see how you can help see lives and communities transformed through sport.

    Any Sport. Any Level. Get Involved!!

    OM Sportslink is a part of Operation Mobilisation. www.om.org
  • Nov 2011 - Present
    Board Member / Love Thru Shoes
    Our vision is to see a chain reaction of Christ’s love to flow out of a spark of care and hope from the simple act of providing shoes to the people of Africa. This is an opportunity for those who bless to build lasting relationships with those who are receiving the blessing, and collaborate together to touch even more lives in Africa with the love of Christ. We see the community transformation occurring when the feet of those covered by a gift of shoes in turn step out to serve their community in practical acts of love and service.
  • Aug 2011 - Present
    Brand & Marketing Consultant / Viridiun
    Viridiun is focused on creating, implementing and executing sustainable recycling processes supported by rigorous process control and stringent compliance management.
  • Aug 2011 - Present
    Board Member / Atlanta Electronic Commerce Forum
    AECF is an Atlanta-based non-profit organization dedicated to sharing best practices in electronic commerce. Through our monthly activities, members and guests discover the secrets of successfully conducting e-business with their customers, suppliers and distributors.
  • Aug 2011 - Present
    Board Member / Pebble Tossers, Inc.
    Our Mission is to ignite a passion for volunteerism in youth that develops their character and impacts our world. We accomplish this by matching children's interests and abilities with the needs of their community. Pebble Tossers is a non-profit youth organization and family volunteer resource founded by two Atlanta moms.
  • Mar 2010 - Present
    Director, Live Effects / Clark
    Clark isn't just about the latest technology. We are about helping churches discover how to get the most out of what God has already provided them. Discovering greater innovation and creativity through limitations is one of our passions. This is why Clark's offerings go beyond audio, video and lighting systems, to include strategic services and facility planning to help you reach your intended audience.
  • Jan 2001 - Present
    Creative Director/ Founder / Dauhaus, LLC

Additional Information

Websites:
Company Website
LINKEDIN

HISTORY

WHY ARE YOU TALKING TO ME?
In 2001 I founded Dauhaus, a brand and marketing strategy agency focused on helping clients envision, express and extend their brands' evolution. I have lived and breathed the best and worst of breed brands. I have been exposed to every lifecycle of a brands existence in a wide range of industries. I'm passionate about talking to people about corporate and personal brands.

I started my creative career as an Analyst in the Strategy group at Accenture. After serving as Art Director for E*Trades 2nd generation online experience I joined Answerthink. As a Senior Consultant I developed interactive programs for Visa International/Visa USA and Verizon. I then accepted a Contract Senior Design position with IBM in their eLearning division where I began took complex eLearning subject matter into engaging interactive programs. My interest in the complex extended into science and I began working at Meditech Media where I created the identity for the International Society for Influenza and other Respiratory Viruses (ISIRV). I later accepted a position as the Director of Creative Services with Shaw Science Partners where I focused on helping big pharma create and execute global programs for an extremely astute physician audience. I left Shaw Science to direct the marketing of a growing supply chain company where during my tenure they were twice listed in the top 100 of the Inc 500 list, growing from a 4M to a 90M in 2 years.
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